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2021

Product Design

Design Systems

Launched

Project Lead

ARVN

Create a delightful OTC DES treatment experience

Healthcare

The DLS

  • Overall visual design aligned with product branding for an inviting and cheerful experience.

  • Conducted a Design Language System (DLS) training session with the client's Dev team.

  • Helped build the foundation for design maintenance and improvements for a startup.

  • Proposed interactive content and functionality.

  • Aimed to assist customers with future product operations.

  • Established a sustainable IA structure for MVP and future feature releases.

  • Prioritized key functionalities.

  • Created a roadmap for continuous improvement and product expansion.

Product

A mobile app for a multi-market dry-eye treatment device in Asia, featuring:  

  • Device Activation

  • Find My Device

  • Service Subscription

  • Device Usage Records

  • Eye Care Knowledge​

Design Goal

  • Enhancing the OTC device experience for dry eye users through digital solutions, making it lighter and more seamless. ​​

Responsibilities

  • Product Design Lead 

  • Information Architecture 

  • Experience Design 

  • Service Flow Demonstration 

  • Visual Direction

  • Cross-functional Collaboration 

Team

  • 2 Product Designers 

  • 1 Industrial Designer​ 

Client 

  • Founder Team

  • Marketing (SH&HK)

  • Sales (SH&HK)

  • R&D Center 

To ensure a clear and accessible first-use experience, I initiated the process by reviewing the device production, sales, and delivery processes, identifying key elements that would impact the overall user experience. It provided clarity to the client for informed decisions.​ 

Tailor the activation experience to various consumer contexts

Create a more inviting experience

  • Single-page format for intuitive content browsing.

  • Focused on tracking device usage and providing eye care content.

  • Modularized content cards for future functionality and daily usability.

Define the interaction model&IA

Closed-loop experience

To provide a seamless product experience, the key touch points covered: 

  • Activation codes on the package

  • Instructions for linking the product

  • Offline staff SOP 

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