Launched
2018
Design Sprint
UX Designer
Johnson&Johnson
Establish an internal Talent Marketplace for China-based employees
Enterprise Platform
To gain comprehensive insights into stakeholders' perspectives on utilizing the platform for career development, we conducted interviews with employees and managers. While employees expressed enthusiasm for the concept, managers expressed concerns regarding workload impact and personnel management implications. Understanding these expectations and concerns is crucial for addressing them effectively in the implementation process.
Addressing employee feedback directly can be a challenging task for management.
This project was carried out simultaneously with another collaboration with Johnson & Johnson. Unlike the TA team, the focus of this project was on serving the career development of internal employees. The project aimed to offer employees the chance to engage in cross-functional roles, allowing them to develop their skills and gain experience beyond their regular work scope. Enhancing employees' career development was a significant objective. However, it was essential to assess the feasibility of implementing this concept within the existing work environment and determine how it can mutually benefit both employees and managers.
In this project, I worked as the lead facilitator of Design Sprint workshop. My primary responsibilities included organizing design research, workshop activities, and rapid usability testing. By establishing a secure and innovative environment, I guided the client through the process of exploring "how might we" questions and fostering their creative thinking.
Concept testing before the workshop
A 3-Day Design Sprint
In order to align the global team and the China team and provide clarity on the project direction, we worked closely with the client who had the initial idea. Our focus was to bring the voice of the target audience to the stakeholders and gain a deep understanding of the current journey.
Collaboratively, we identified the key problems that the platform should address and iterated through rapid prototyping to evaluate different ideas. This approach ensured that the stakeholders were involved in the process and allowed us to gather valuable feedback early on.
Day 1 - Setting Context
On the first day, we presented research findings, captured participant insights, mapped insights, and defined key problem areas (HMWs) through group discussions and voting. These insights and HMWs formed the basis for generating innovative solutions and guiding the design process.
Day 2 - Co-creation
On the second day, we conducted a brainstorming session using the Crazy 8 activity, generating eight ideas within two minutes. Divided into two groups, we addressed the four HMWs separately and voted for the best ideas. Using the map created on the first day and collaborating with workshop participants, we gathered information to define new processes, user roles, and a compelling story. In the afternoon, we transformed these concepts into sketches and created a rapid prototype to visualize the user experience.
Day 3 - Co-creation
On the third day, we invited real users to engage with the story and prototype. We conducted two rounds of critique sessions to gather valuable insights and feedback. From these discussions and the prototype, we generated a list of possible functions and features.
To prioritize these functions, we facilitated a collaborative session involving business stakeholders and the development team. This allowed us to align business goals and technical feasibility, ensuring that the most valuable and achievable features were prioritized for further development.
Design & Usability Testing Phase
Following the conclusions of the Design Sprint, we proceeded with detailed interaction and visual design. In the new product, we introduced a badge system to incentivize and motivate both employees and managers, aiming to establish a positive community environment.
After the emergence of new design concepts, I took responsibility for conducting usability testing, allowing employees and managers to experience the new product and gather their feedback.
